In this blog I will analyse two music videos by artists within the same genre this will allow us to compare the representation, narrative, audience and the meaning of the video to Kesha's.
One of the music video's is Lady GaGa - Just dance.
http://www.youtube.com/watch?v=2Abk1jAONjw&ob=av2e
This video contains a setting of the 'typical teenage house party' as there is alcohol, involved with lots of people and loud music. 
The genre is the same as our chosen video which is pop and again although its within the pop genre, it isn't a traditional pop video, Lady GaGa's video is still very much outrageous and experimental.
Although the costumes and make up of the extras in the video are different to the 'norm', they are still being represented as traditional teenagers as being hungover, partying and drinking and also the traditional setting of a party, in an empty house that ends up looking ruined.
Much like any of Lady GaGa's songs there is no immediate story to follow so therefore there is no narrative, the events in the video are random and just relates to the genre.
It is obvious that the video/song is aimed to the younger generation that could relate and enjoy watching the video because they have experienced similar.
The other video we will be comparing is by Katy Perry - Teenage dream.
http://www.youtube.com/watch?v=98WtmW-lfeE&ob=av2e
Although this video is from within the same genre of pop, it has a twist that we'd like to follow this theme but with a slightly different video. It is focused around a teenage love between a girl and boy, this is often used within the pop genre because the target audience is once again teenagers that would 'dream' of the romance that is being portrayed in the video. The representation of teenage love is that teenagers fall for it too easily, however instead of showing heartbreak Katy Perry has just showed the representation of a fantisied teenage love affair.
The story of the video is following the couple with what they do and how they are around each other which also then fits in the with lyrics of the song.
Having looked through Kesha's fan base on Facebook, MySpace and Twitter it is clear to see that the target audience is female teenagers/young adults, as a high percentage of her fans on her web pages are female, it is also obvious within her lyrics and songs that she aims her music to females like herself.
I have done some research and found that Kesha has featured in many US magazines and also covered them, one example of this is ELLE Girl magazine, who have a target audience of mainly teenagers and obviously aim it to the female generation. In a recent survey done by http://www.nrs.co.uk/toplinereadership.html, out of the total number of readers of 740,000, 587,000 of them are aged 15-44, and 660,000 of the total are women, this clarifies that Kesha targets the younger female audience.
I have produced a chart to show the difference between younger and older generation purchasing the magazine she featured in;
She has also featured in an article in the Rolling Stones magazine, it has wide variety of target audiences, however the most popular is between the ages of 18 and 49, which was 10,292. http://www.nrs.co.uk/toplinereadership.html, This sets a completely different range from Elle magazine, another difference is that the main readers are men.
There is a noticable contridiction of the target audience in both magazines, this can prove that Kesha has a wide yet varied audience of both men and females, and ages up to 49. The target audience would be teenage/young adult british females, especially between the ages of 16-24 as this is a popular bracket to target as it is known to have disposable income and high levels of interest in the media, the audience could be from any location that is English as Kesha is known worldwide in America and also England.
Although there may be fans of all socio-economic classes, Kesha targets the lower classes such as D/E as she is a new pop artist which is most probable to be liked by the younger generations who are likely to still be in education/unemployed and those that are only semi skilled workers.
Kesha is an artist that likes to be outrageous and different than any other, so it is more than likely that her target audience will be individualists as they also like to stand out from the crowd, they could also be named "good-timers".
As part of the allowence of us being able to create this video and use the song, I have written to the artists music label RCA to request permission, explaining why we would like to use the song.
It is important to gain permission because if you use a copyrighted work without the appropriate permission, you may be violating (usually called "infringing") the owner's rights to that work. Infringing someone else's copyright may subject you to legal action, including being forced to stop using the work or paying financial damages.
In this blog I will talk about my final song choice, why we chose it and also include any other song choices we considered and why we rejected them.
The song we chose is by Kesha called Party At A Rich Dude's House.
http://www.youtube.com/watch?v=OnG780EyeYQ&feature=fvst
Swimming pool limousines (come on let's do it)
Come on let's cause a scene (come on let's do it)
Cigar in the caviar (come on let's do it)
I'm pissin' in the Dom Pérignon (come on let's do it)
Now, come on lets do it
We're gonna do it now
Come on let's do it
Come on let's do this
(Chours:)
Woah oh oh
There's a party at a rich dude's house
Woah oh oh
There's a party at a rich dude's house
If ya wanna go
Then ya know oh
We're gonna fight til we do it right
So let's woah oh oh
Tonight
(Verse 2:)
No we're not on the list (come on let's do it)
No we don't give a shit (come on let's do it)
Dance til your pants come off (come on get naked)
Party til the break of dawn (come on let's do it)
Now, come on lets do it
Come on, come on, come on
(Chours:)
Woah oh oh
There's a party at a rich dude's house
Woah oh oh
There's a party at a rich dude's house
If ya wanna go then ya now oh
We're gonna fight till we do it right
So let's woah oh oh
Tonight
(Verse:)
I wake up in the front yard
(We don't care)
White stain on the sofa
(We don't care)
I threw up in the closet
And I don't care
Cause the sun is coming up
And oh my god I think I'm still fucked up
Get fucked up
(Chours:)
There's a party at a rich dude's house
There's a party at a rich dude's house
Woah oh oh
There's a party at a rich dude's house
Woah oh oh
There's a party at a rich dude's house
If you wanna go then you know
We're gonna fight til we do it right
So lets woah oh oh
Tonight
The reason we came to this song choice is because we wanted to aim our music video around the party scene and within the pop genre which this song both involves, we also chose this song as the lyrics relate to teenagers/young adults such as partying at random peoples house (party at a rich dude's house) who they generally don't know or socialise with, but was purely there as there was a party.
We decided against some other songs that we looked at, such as Katy Perry, Hummingbird heartbeat, this was because the song and lyrics sounded very summery and bouncy which would mean a video probably wouldn't be possible to create in flower covered fields as the recording will take place within wintery months.
http://www.youtube.com/watch?v=qdqRXqFGmmI
Another song we decided against was Lady Gaga, Teeth. We rejected this song because although Lady Gaga is seen as a singer within the pop genre, the song sounded very rock and not a song that would be played at a party which we are planning to base our video around.
http://www.youtube.com/watch?v=xS3svP_16m4
Although we chose Kesha as our final song choice, there were songs we avoided such as Backstabber, this was purely because the song was about drugs and the lyrics are also very negative, we thought it would be deemed as inappropriate and also it isn't part of our lifestyle which is what we were aiming for our music video to be about.
http://www.youtube.com/watch?v=GQCBDY_OGwo
